Taking the Pulse of California with Merv Field (Conversations with History) - UCTV - University of California Television
Taking the Pulse of California with Merv Field (Conversations with History)
Premiere Date: 4/2/2012; 56 minutes


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Conversations host Harry Kreisler welcomes pollster Merv Field for a discussion of his remarkable career. Tracing his intellectual odyssey, he describes his education, early work with George Gallup, and his stint in the Merchant Marines. He recalls the early history of polling in the US including the founding and development of the Field Research Corporation and the Field poll. He analyzes the challenges of conducting reliable polls while maintaining ethical standards in the profession. Field reflects on the skills required in survey research and the challenges of adapting to new technologies. He reflects on the changes in California since his arrival after World War II and the shifting agenda of California politics. Looking to the future, he concludes with his thoughts on the future of survey research. (#23599)

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K-12 Educational Standards

Standards for Grade(s): 11

United States History and Geography: Continuity and Change in the Twentieth Century

11.8 Students analyze the economic boom and social transformation of postûWorld War II America.

Standards for Grade(s): 12

Principles of American Democracy

12.6 Students evaluate issues regarding campaigns for national, state, and local elective offices.

For more information, visit: California State Board of Education Content Standards

Visit Teacher's PET to find more programs with K-12 Educational Standards.

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