Direct-to-Consumer Pharmaceutical Marketing - UCTV - University of California Television
Direct-to-Consumer Pharmaceutical Marketing
Premiere Date: 1/24/2008; 28 minutes


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The Schools of Pharmacy and Medicine at UC San Francisco present a progressive conference on the Marketing of Medicines. The pharmaceutical industry spends billions annually on marketing. Health care professionals tend to believe they are not influenced by this marketing, but studies indicate otherwise. In this program, UCSF's Elizabeth Boyd discusses the regulation and effects of direct-to-consumer marketing. (#13887)

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