Overview of Pharmaceutical Industry Marketing Practices - UCTV - University of California Television
Overview of Pharmaceutical Industry Marketing Practices
Premiere Date: 1/17/2008; 23 minutes


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The Schools of Pharmacy and Medicine at UC San Francisco present this progressive conference on the Marketing of Medicines. The pharmaceutical industry spends billions annually on marketing. Health care professionals tend to believe they are not influenced by the drug industry, but studies indicate otherwise. In this program, UCSF's Lisa Bero gives an overview of pharmaceutical industry marketing practices. (#13822)

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