A 61-Million-Person Experiment in Social Influence and Political Mobilization

12/6/2013; 10 minutes

Do behaviors spread through social networks? Is online social media an effective method to increase voter turnout? We report results from a randomized controlled trial of political mobilization messages delivered to 61 million Facebook users during the 2010 US congressional elections.
Recorded on 11/25/2013. (#26117)

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