Law & Order: Changing Television - The Brand

10/3/2011; 51 minutes

Law & Order is one of the most financially successful series in the history of television. It was from the outset a program designed to navigate the shifting sands of the TV business during cable and broadband eras. Panelists explore the distinctive features of Law & Order as a network franchise and off-network syndication property. Topics included: production strategies, cost containment, marketing, cross-platform synergies, brand management, target audiences, and intellectual property. Panelists also discuss Law & Order within the broader context of network and cable television including viewers, advertisers, and commercial considerations. (#22630)

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