Technology Management Program UCSB: Pandora, A Founder's View

8/30/2010; 51 minutes

Tim Westergren founded Pandora in January 2000 and now serves as its Chief Strategy Officer. A jazz trained pianist and lifelong musician, Tim has worn many hats as a feature film composer, record producer, audio engineer, and live performer. His years as a working musician have imbued him with a great passion for helping talented emerging artists connect with new fans. In addition to guiding Pandora's overall strategy and vision, Tim now spends most of his time as Pandora's chief evangelist—traveling the country to meet with listeners to collect feedback, research local music, and spread the word of the Music Genome Project. (#18584)

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