Timothy Taylor, “Sounds of Capitalism” - UCTV Prime Cuts

8/21/2012; 4 minutes

In his new book "Sounds of Capitalism," UCLA musicologist Timothy D. Taylor tracks the use of music in American advertising for nearly a century, from variety shows to the rise of the jingle, the postwar rise in consumerism and the more complete fusion of popular music and consumption in the 1980s and after. Here he discusses the awkward transition early 20th century advertisers endured as they adjusted to the new medium of radio. (#24026)

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